Breaking News

Ashland changes product name

October 24, 2011

The range of UV/EB coatings currently called NWC will transition to its new name by the end of the year.

Ashland Performance Materials, a commercial unit of Ashland Inc., has renamed its NWC product line to PureRad in an effort to provide clarity to its customers. NWC products are a range of UV/EB coatings and adhesives.

“Ashland produces a broad range of UV/EB coatings and adhesives used for labels, commercial printing and flexible packaging industries,” said Rick Stokes, product manager for coatings and adhesives. “These products offer high aesthetics and superior performance, and by renaming the product line to PureRad, we pull together all of Ashland’s high-quality UV/EB coatings and adhesives under one strong brand.”

“Cooperating with customers to consistently bring value is standard practice at Ashland. Our application and process experience, coupled with our range of technology solutions, help our customers balance performance and sustainability with faster curing, reduced volatile organic compounds (VOC) and lower applied costs,” Stokes added.

Ashland Performance Materials a global producer of unsaturated polyester resins and vinyl ester resins. Ashland Inc. provides products for a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment.
blog comments powered by Disqus
  • EskoWorld 2016 provides drupa report

    Greg Hrinya, Associate Editor||September 22, 2016
    “Digital was a very clear and striving theme across drupa, and more specifically inkjet,” said Jan de Roeck

  • Ink innovation to be showcased at Labelexpo

    Catherine Diamond||September 9, 2016
    As always, ink manufacturers are a vital part of the label industry's most important event of the year.

  • Labelexpo Americas 2016 Program Preview

    Labelexpo Americas 2016 Program Preview

    Steve Katz, Editor||September 6, 2016
    In addition to 16 different presentations and panels, linerless labels and digital finishing will be areas of focus.

  • Getting Educated at Labelexpo

    Getting Educated at Labelexpo

    Steve Katz, Editor||September 7, 2016
    With a wide range of presentations, expert-led master classes and machinery demonstrations, there is no shortage of learning

  • Drupa 2016 a ‘resounding success’

    Drupa 2016 a ‘resounding success’

    Steve Katz, Editor||July 15, 2016
    The label industry was well-represented as visitors showed strong interest in the latest printing technologies.

  • Label & Narrow Web Job Market Report

    Label & Narrow Web Job Market Report

    Dan Miller||July 15, 2016
    A look at the trends and challenges affecting the label industry’s talent search.