AWA: Europe label market study now available

Published October 31, 2011
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Labelstock producers, material suppliers, and others involved in the European product decoration and identification can access new, up-to-date market data in the latest edition of Labeling Markets: European Market Study & Sourcebook 2011. The report is published by Alexander Watson Associates (AWA).

According to AWA, this report is an in-depth evaluation of a key packaging market sector which represents 31% of global label demand. The report covers all the currently-popular technologies: pressure-sensitive, glue-applied, heat shrink, stretch, and ROSO sleeving, and in-mold labelling. Trends in material usage, such as choice of label facestock – which in Europe remains 60% paper-based, although film facestocks are exhibiting a greater growth rate – are detailed. Other topics include track-and-trace and product authentication, packaging waste legislation, environmental and sustainability issues, raw material prices and shortages, and threats to traditional label from direct-printed packages and flexible pouches. The report concludes with a directory of industry suppliers – materials suppliers, leading European printers, and equipment suppliers.

A detailed prospectus on Labeling Markets: European Market Study & Sourcebook 2011 is available on the AWA Alexander Watson Associates website,, where it is also possible to order the report online.

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