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Amagic changes name to K Laser Technology

December 6, 2011

The holographic substrate specialist adops the name of its parent company.

Amagic Holographics will change its name to K Laser Technology (USA) on January 1, 2012. Amagic is the North American subsidiary of K Laser Technology, a publicly traded company on the Taiwan Stock Exchange.
The name change is being made, according to a company statement, “to effectively promote and develop our brand in the global market and to acknowledge the true size and diversity of our company.” The US company, which is located in Garden Grove, CA, will continue to operate with its current structure.
K Laser Technology specializes in holographic and metalized print substrates, producing films, paper, paperboard, foils, holographic glitter, and security products. The US operation is one of 21 international production and sales offices worldwide.