“As print becomes commoditized, today’s economy demands that PSPs evolve and add more value,” says Eric Hawkinson, executive director of Dscoop. “Whereas our members might have focused on one channel in the past, Dscoop7 will enable them to see the bigger picture as well as give tools and share the latest trends to take back to their customers. Featured speakers Chad Dick and Josh Linkner will share how, in today’s economic environment, branding can differentiate your customer and be the edge they need.”
Dick is a partner at eatbigfish, a specialized consultancy with a focus and expertise in challenger brands, and he will lead a session about “How Challenger Brands Succeed.” He joined eatbigfish in 2007 after a 15-year career in marketing, innovation and general management working with PepsiCo, Campbell’s Soup, Nestle and General Mills. Dick holds an MBA in marketing from The Wharton School of the University of Pennsylvania.
Linkner is the author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity. Using his background as an entrepreneur and musician, he is on a mission to make the world more creative. He will speak about “Unleashing Creativity: The New Currency of Brand Success.” Linkner is the founder and chairman of ePrize, the largest interactive promotion agency in the world.
More conference information is available at www.dscoop7.org.