UPM RFID and partners, Blue Bite, Mid-South Marking Systems, Overheer Systems and Pittsfield ID will be showcasing the most recent RFID systems based on real-world NFC and RFID applications.
The RFID products at the event utilize the latest UPM RFID tag and inlay technology for digital marketing, customer engagement and experience, merchandising, item-level tagging and inventory management and much more.
UPM RFID and partners will be exhibiting at booth #2153, where visitors to the booth will have the opportunity to interact with an NFC-enabled out-of-home advertising / retail display from Blue Bite, using embedded UPM BullsEye NFC inlays in posters to enable various rich media interactions for products when tapped. Also on displat will be an EPC tagging system from Mid-South Marking Systems utilizing a chip-based serialization approach to be deployed out of the box at any worldwide location. There is no need for costly integration, connectivity or third party management. The system features the UPM Belt UHF inlay and the Zebra RZ400 RFID Printer / Encoder.
In addition, booth visitors can see an item-level demonstration system from Overheer Systems, using UPM RFID UHF inlays to provide retailers with improved visibility, security and location in the inventory. A retail marketing system, InMotion, from Pittsfield ID, will be presenting its proprietary motion detecting RFID technology to enhance the customer experience and collect merchandising data in retail.
Also at the NRF event, UPM RFID will be presenting SMARTRAC, a leading global supplier of RFID transponders covering a comprehensive range of applications in all current frequency standards. UPM reached an agreement with SMARTRAC N.V. on December 22, 2011, whereby UPM will sell its RFID business to SMARTRAC. The deal is expected to be closed by the end of the first quarter of 2012.
For more info about the event, visit www.nrf.com/annual.