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UPM Raflatac launches transparent facestock

January 19, 2012

Translucent DM labelstock will be available in the Americas market.

UPM Raflatac has announced the launch of its new Translucent DM labelstock for the Americas market, which features a transparent facestock for wafer seal applications. 

“UPM Raflatac’s Translucent DM sets a new standard for clarity with direct mail seals,” says Linnea Keen, VIP business director, Americas, UPM Raflatac. “Using this innovative labelstock for wafer seal applications enables businesses and charities to enhance the artistry of their direct mail campaigns, while making their strongest sales case to consumers.”

According to UPM Raflatac, Translucent DM cinches mailers closed and can enhance the visual presentation of direct mail pieces by allowing companies to use every inch of their mailers. For more information, visit