“We decided to gain HD Flexo certification because as a forward thinking business, Edale is constantly striving to improve the quality of flexo printing. Working with the Esko HD Flexo solution, we are pushing the boundaries for the highest quality printing results," states Jeremy Westcott, Edale’s sales and marketing director. “The reduction in size of the smallest printable dot helps to achieve a finish far and above the traditional flexo methods. The images we can produce are much cleaner, sharper and more defined.”
Edale recognizes the end user is always aiming to achieve increased quality and design in a competitive marketplace. With the HD Flexo certification, the company meets this demand. Westcott adds, “Combining an Edale press with HD Flexo, we are really pushing the boundaries of flexo printing. The quicker makeready time and greater run-lengths from the plates works in parallel with Edale's ethos of manufacturing presses that focus on minimum downtime and wastage, with a quicker time to market due to the simplified prepress. The richness of the image and the contrasting tones it can achieve, helps to keep flexo in the running with end results rivalling those of other technologies. When trialling machines to potential customers, the results we can show them are undoubtedly more impressive using this method.”
The certification process requires vendors and partners to consistently produce ten different print samples from five different jobs. Annual renew ensures print quality is maintained in line with market developments. Vendors also need to certify each product individually, but once the initial certification has been obtained, subsequent applications are faster and easier.