“We continuously invest in the wine segment to provide it with an innovative portfolio of label products, which offers a broad array of options for visually defining wines. Following discussions with our customers and end users, we decided to further expand our 2012 portfolio of label products and give brand owners unique solutions to enable differentiation in their wine packaging,” says Yaron Zimmerman, product manager, specialty and application products. “Our new facestocks feature a variety of textures and shades of white to serve as backdrops for each story portrayed on the wine label and, ultimately, to enhance the wine’s brand in the consumers’ eyes.”
Each of the five new facestocks is paired with the Fasson S100R washable adhesive and a recyclable liner made of polyethylene terephthalate (PET). All facestocks are available with alternative adhesives or liners upon request.
The new products and their specifications are:
Fasson 70# Royal White: violet white color, vellum texture, uncoated finish
Fasson Quadrati White: bright white color, esse texture, uncoated finish
Fasson White Pearl: pearlescent color, smooth texture, coated gloss finish
Fasson Trellis White: bright white color, columns texture, uncoated finish
Fasson Luna: bright white color, stipple texture, uncoated finish
Swatch books and more information about the full line of Fasson wine label products from Avery Dennison are available at http://www.enhanceyourbrand.com.