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‘Executing Leadership’ with TLMI



Published March 6, 2012
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This week Tag and Label Manufacturers Institute (TLMI) members converged on the tranquil and picturesque Royal Palms Resort and Spa in Phoenix, AZ, for the 2012 TLMI Converter Meeting. The meeting’s theme is “Executing Leadership: Know the Way, Show the Way,” and over the course of two days converters heard from a group of presenters who shared leadership strategies for them to take home and apply to their label businesses.

The sessions opened on Monday morning with a presentation from Alan Beaulieu, senior analyst, economist and principal with the Institute for Trend Research. He discussed the economic outlook for the coming years, and predicts that business will be good until at least the middle of 2013. “The employment trend is rising at a normal pace, it’s a good trend, a healthy trend,” he said, adding some statistical data to what the election year may bring. “There is an 82.5 percent chance the stock market will rise 6.5 percent in 2012, “ he said. Growth areas, Beaulieu said, are energy, environmental sustainability, water, Canadian exports, higher education, healthcare, food, pets, funerals, alcohol, security and legal services.

While business will be steady for the next year and a half, Beaulieu cautions that there will be something of a mini-recession in 2014. But, he said, one needs not worry about the US dollar for the near future. “There is no currency that can replace the US dollar in anything less than a decade,” he said.

Following Beaulieu was former Southwest Airlines CEO Howard Putnam, who detailed the strategies he used turn Southwest Airlines into the successful business it has become. Putnam believes business cultures that have people as the number one priority have the greatest long-term impact on success. He said, “Turbulence is inevitable but misery is optional. In times of transformation and turbulence, simplify, simplify, simplify.”

Putnam gave accounts and anecdotes of how Southwest put people first, using humor and free drinks as tools to keep customers happy and at ease. He stressed the significance of role models, ethics, perception and balance. He also emphasized the power of a handwritten note.

Tuesday’s morning session opened with Bob Prosen, president and CEO of The Prosen Center for Business Advancement. Prosen discussed his philosophies on ways to improve performance and profits. “Free cash flow is the most important number in business,” he said, stressing the importance of accountability. "When you lower your expectations enough, you'll achieve them. Create an accountabilty-based culture. Focus on results, not activities.”

Prosen emphasized that your objectives should be measurable. “If it can’t be, than it’s something else,” he said. To figure out the right objectives, he said you should understand your customer base, products and services and your target market. “Run your organization lean, leaner than you’d like. Lean enough until people complain.”

Following Prosen was Kraig Kramer, president and CEO of Corporate Partners Inc. He focused on “CEO Tools for Every Manager.” Kramer laid out his seven-step management process:

1. Set meaningful goals
2. Communicate and build trust
3. Track progress publicly
4. Plan and anticipate the future
5. Hire winners and put people in their best jobs
6. Organize self and others to the do the job
7. Celebrate success

Following the sessions, the TLMI Learning committee sponsored a networking lunch exploring the theme “Best practices in managing the customer complaint process from investigation to correct use action.” The TLMI Young leaders also held a discussion focusing on the reduction of setup waste in the pressroom.

Apart from the presentations, event highlights included an optional golf outing, desert jeep tours and a sunset hot air balloon ride. The annual awards dinner takes place this evening. 


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