Avery Dennison launches film for HP Indigo

Published March 27, 2012
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Avery Dennison Label and Packaging Materials has launched a new HP Indigo-certified digital print-ready version of its Global MDO film. With the addition of this new facestock, Avery Dennison continues to expand its portfolio of HP Indigo-certified substrates, which is available in minimum order quantities.

Available in clear and white options, the new top-coated digital film laminate is part of Avery Dennison’s machine direction orientated (MDO) film product line. The films feature a balance of properties which aim to eliminate darts and wrinkles in high-speed dispensing environments and challenging packaging formats, while also ensuring greater shelf and brand appeal.

“The Global MDO digital facestock enables label and packaging brand owners to fully leverage their SKU strategies by taking advantage of the speed-to-market capabilities of HP Indigo digital printing. The expansive portfolio offers the ultimate flexibility in driving shelf impact with personalization and customization, late-stage differentiation and private label flexibility,” says David Collins, director, prime papers, Avery Dennison Labels and Packaging Materials.

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