James, a shift manager who joined Acucote in 1989, reflected on the company's growth from just four employees to more than 135. “We started with a handful of employees, and we all grew really close, it’s a family here, and it has become my home.” Brian, also a shift manager who joined Acucote 23 years ago, said, “It is an honest environment, the employees here are good to work with, and they have made this business what it is today, we are a team here.”
In addition to celebrating its 25th year, Acucote launched its new website in early March 2012. The revised website provides customers with a resource to keep them connected to the organization and to the adhesive coating industry. Updated daily, the website provides insight into Acucote’s capabilities and the services it provides to customers.
Newly added features include downloadable facestock, liner and adhesive selection guidelines. Customers can also complete purchase order forms and submit new opportunity forms to disclose information regarding a new application directly to Acucote’s business development team. Gene Lauffer, vice president of sales said, “When we made the decision to update our website we had two goals in mind: usefulness to our customer base and ease of navigation. Based on customer feedback so far, I believe we have accomplished both.”
In addition to the extensive lists of standard products displayed on the website, Acucote promotes its customization abilities. “The new website highlights Acucote’s products that are common, but we have the ability to produce custom orders which are not on the website” said Earl Curran, vice president of business development at Acucote Inc.
The company will launch the second phase of its website later this year. An interactive customer information center will be available to provide customers secure access to view and manage orders. Features will include customer order status, access to invoices, credit memos and payment history.