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NewPage awarded patents for RFID product

April 12, 2012

The company’s PointTrac TT, a paper-based substrate for RFID labels, has been awarded patents in both the United States and Canada.

NewPage Corporation, a producer of printing and specialty papers headquartered in Miamisburg, OH, USA, has announced that it has been awarded U.S. (8,096,479) and Canadian (CA 2678556) patents for PointTrac TT, a new paper-based substrate for printed radio frequency identification (RFID) labels. According to the company, PointTrac TT offers RFID label manufacturers the ability to combine thermal transfer printed variable analog information with advanced RFID chip technology. This technology facilitates low-cost production of printed paper RFID labels when compared with traditional multi-layer plastic film substrates.

RFID uses a wireless, non-contact radio system for the transfer of data for automatic identification and tracking. PointTrac TT has dual functionality built in so that printed barcodes on the label face can be read with a line-of-sight optical device or by using an out-of-sight electronic device.

"The NewPage PointTrac TT technology will allow RFID chips to become more widely used in shipping, tracking and transactions by making conversion to this technology more affordable," says Jim Sheibley, director of specialty business and product development.

According to the company, PointTrac TT is available with third-party chain-of-custody certifications, providing customers with high performance RFID products, while maintaining a level of both sustainable and renewable attributes. PointTrac TT joins the broader range of NewPage specialty label papers used in supply chain and variable data end uses. In addition, NewPage manufactures specialty papers used in flexible packaging, technical and pressure-sensitive labeling applications.
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