Newly added features include downloadable facestock, liner and adhesive selection guidelines. Customers can also complete purchase order forms and submit new opportunity forms to disclose information regarding a new application directly to Acucote’s business development team. Gene Lauffer, vice president of sales, states, “when we made the decision to update our website we had two goals in mind: usefulness to our customer base and ease of navigation. Based on customer feedback so far, I believe we have accomplished both.”
A significant benefit for the customer is the 24-hour access to Acucote’s products and services. Customers no longer have to wait to speak directly with a regional sales representative to be informed about products and services, and are able to receive immediate assistance from the markets and products section of the website. Customers can also review the latest product offerings by visiting the AcuChoice section of the website. Updated immediately upon any product change, Acucote customers are encouraged to review this section to identify commonly purchased items.
In addition to the extensive lists of standard products displayed on the website, Acucote promotes its customization abilities. “The new website highlights Acucote’s products that are common, but we have the ability to produce custom orders which are not on the website," says Earl Curran, vice president of business development at Acucote Inc.
Be on the lookout for phase two of the website. Launching later this year is Phase Two of the website launch -- an interactive customer information center will be available to provide customers secure access to view and manage orders. Features will include customer order status, access to invoices, credit memos and payment history.