Before joining Atlantic Zeiser, Minich was managing director of sales, marketing and service at folding and print finishing equipment supplier MBO Binder GmbH & Co. KG in Oppenweiler, Germany. As part of his role at Atlantic Zeiser, he will work closely with CFO Thomas Obitz.
“Manfred Minich has an exceptional track record of success in developing and growing businesses,” says Michel Kunz, CEO of Orell Füssli. “His broad set of experiences will bring great value to Atlantic Zeiser as we pursue our strategic growth opportunities.”
After obtaining a degree in business administration, operation and management, Manfred Minich, 54, began building up a wealth of business expertise with 20 years at Metabowerke in Nürtingen, where he gained extensive marketing and sales experience. Positions such as marketing director at German/Alpine, member of the management board of Black & Decker Deutschland in Idstein and marketing director worldwide at Loewe in Kronach then followed. In 2001, he was appointed managing director of the label division at HERMA GmbH in Stuttgart, later becoming chairman of the executive board.
"The key success factors in the global markets of Atlantic Zeiser are innovation, market and detailed industry know-how - especially in our sensitive markets for personalization solutions. I’m delighted to bring broad experience of international sales, marketing and business development strategies to Atlantic Zeiser, which is already a technology leader in his targeted markets," Minich says. “Atlantic Zeiser is making good progress on the transition from an innovator of some very successful products to a full system solutions provider. This will mean even more quality and better service for our customers, and enable us to deliver added value in the long term.”