Prati is marking its 40th year in business by launching a redesigned, easier-to-navigate website, and unveiling new branding. Prati's focus has evolved since its inception, and the company now undertakes far more finishing processes, prompting it to adopt the new tagline – "The Finishing Company."
Prati's new website features a Prati Channel section, with videos showing the functionality of each machine. It also features a customer area, where customers can find information and updates. It has been developed on the basis of four concepts representing Prati's customer-oriented philosophy:
- Open concept & open mind: Customization is key for offering flexibility. Each Prati machine is bespoke, and customers can integrate, add or remove independently-operated modules at any time.
- Know-how & mutual growth: Prati's 40 years of experience are reflected in its unique machinery, which are based on unending communication with customers, problem solving and in-depth research.
- High technology & innovation first: Continuous research ensures PRATI always responds to new trends and builds innovative, cutting-edge solutions.
- Customer care & fast response: With a far-reaching network of offices, distributors and agents, Prati can provide 48-hour support, including parts shipping.
Micaela Roncaglia, marketing communication manager at Prati explains the reasons for the company’s new look: "Over the years, we’ve evolved from a company offering label inspection solutions into one that provides a wide range of finishing applications for label converting, including overprinting of variable data.
"The new website reflects the combination of dynamism, creativity, service and expertise built up by Prati over four decades, which affords the company an excellent understanding of what its customers expect from a technology-rich, dedicated and responsive partner.
“The positive trend of the last four years has allowed our company to grow considerably,” adds Chiara Prati, Sales Director of family-run Prati. “We doubled our turnover from 2009 to 2010, exceeding 10 million Euro. And in 2011 we reached two big goals: we moved to new, larger headquarters, and we consolidated our turnover. We’re now enjoying a strong start to 2012 – first quarter growth is up more than 10% on 2011. We're on course for another four decades of success."