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Iggesund named HP Preferred Media Partner

May 14, 2012

The designation was created by HP to recognize its partners who are best positioned to provide tailored substrate products for HP Indigo equipment.

Iggesund Paperboard has been selected as an HP Indigo Preferred Media Partner for HP Indigo Digital presses, a standard created by HP to recognize its top-flight partners who are the best positioned to provide tailored substrate products for HP Indigo equipment. The announcement was made at drupa.

“We feel proud and honored by the recognition, which is a result of many years of cooperation to create a larger market for paperboard within the digital print market,” said Rickard Österlindh, president of Iggesund US (who is also in charge of digital development worldwide). “Our main product for digital printing, Invercote, has been behaving well in all sorts of digital print processes and has received a range of certifications but this is a significant step further.”

Iggesund has recently decided to stock several qualities in formats suited to digital print. Invercote Creato will be available in stock in the grammages 220, 260 and 300 g/m2 and Invercote G in 220, 260 and 330 g/m2. For each type of board, the lowest grammage will be available in the 450 x 320 mm format, and the remaining two grammages in 460 x 320 mm. Iggesund has experienced success with a similar arrangement in the North American market and believes the corresponding market conditions now exist in Europe.

“The European market is developing at the same breakneck speed,” Österlindh said. “We’re seeing an increasing demand for various types of post-print finishing, and that’s where paperboard, especially Invercote, really excels as a material. This year’s drupa exhibited a variety of new post-print finishing possibilities, which will increase interest in using Invercote for digital printing.”

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