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DuPont honors Pepperidge Farm packaging



Published May 30, 2012
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Pepperidge Farm, Inc., a division of Campbell Soup Company, was honored this month with two of the packaging industry awards: the DuPont Awards for Packaging Innovation and an Ameristar award from the Institute of Packaging Professionals.

Both awards recognize the company's Deli Flats thin rolls and Goldfish breads for innovative packaging design, sustainability and waste reduction. The new packaging for these products reduced the use of materials by 65 percent. The more compact package has an added benefit -- 25 percent more product can be shipped in the same shipping unit, resulting in reduced transportation costs and a smaller carbon footprint.

"When we first created this packaging, our goal was to differentiate our products and create a unique consumer shopping experience in the bread aisle, and we did just that," says Eva Peters, director of packaging development at Pepperidge Farm. "We continued to innovate our original design, with a goal to make it more sustainable, reduce costs and increase manufacturing automation. These awards recognize how our latest designs deliver on all of those objectives and then some."

The new package designs are made of flexible film lamination that feature improved graphics and are unique to the bakery aisle. They provide excellent seal strength, resist tears, and the tear tape provides the benefit of tamper evidence. They also have a re-sealable pressure-sensitive seal instead of a zipper, providing consumers with a package that is easy to open and easy to reclose. According to the DuPont Awards panel, who recognized Pepperidge Farm with a gold level honor, "this is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves."

Now in its 24th year, the DuPont Awards for Packaging Innovation is the industry's longest-running, global, independently judged celebration of innovation and collaboration throughout the value chain. Each year a panel awards diamond, gold or silver honors based on "excellence" ratings in one or all of three categories: Innovation; Sustainability; and Cost/Waste Reduction.


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