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Labelexpo to highlight package printing



Published July 31, 2012
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This year’s Labelexpo Americas sees the debut of the Package Printing Workshops. A brand new feature area, the daily workshops will showcase the opportunities digital prepress and printing can bring to folding carton production, plastic bucket decoration and high quality tubes.

The sessions are an addition for label converters looking to diversify into other applications, package printers interested in seeing what digital technology can offer, label and pack designers and brand owners looking to understand what digital can provide their business in terms of short runs, different versions and variations, personalization, faster to market and enhanced supply chain solutions.

The carton application session encompasses a carton wrapper to go around two jars of a "My Moments" food product, with the carton wrapper printed digitally on the Xeikon 3000 Series press, converted in-line with a Xeikon DCoat including RotoMetrics’ carton cutting dies and roll-fed through to the finished cartons.

The heat transfer tube decoration workshop will use a "Beaute" product design. The product design incorporates a carton box, seamless plastic tube and the required promotional material communicating the product range’s expansion. During the workshop Xeikon will digitally print, roll-to-roll on a wax-coated heat transfer material, and finish on-roll for subsequent transfer on to seamless plastic tubes.

The plastic bucket Workshop sessions will elaborate on the potential types of decoration for buckets/pails. This can involve heat transfer printing or in-mold decoration. During the workshop in-mold labels will be digitally printed by Xeikon from roll-to-roll and finished ready for in-mold labeling of the buckets.

Preceding each of the three sessions, Esko will guide workshop attendees through the prepress stages and use 3D visualizing to show how the products have been created to final format before any printing has been agreed, including rotating through 360 degrees, visualizing the finished product on store shelves, and placing jars/bottles inside cartons.

Sample folders of all the workshop printed products will be available following each demonstration, and time will be allowed for question and answers before each session is concluded.

Roger Pellow, Labelexpo managing director, says: “We are delighted to announce the addition of the Package Printing Workshops and would like to thank Xeikon, Esko and RotoMetrics in their support and expertise in bringing this new feature to the show floor. These workshops will provide a valuable chance to see technical demonstrations that will help printers diversify into short to medium run package printing. Focused on opportunities beyond the label, the workshops deliver an insightful and unique platform for converters, printers, designers and brand owners to see some of the latest technology and processes in action.”


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