The Book of Possibilities, designed by Connecticut-based Cipher Creative Group, is a value-added member benefit created as part of the Marketing to Win Toolkit to help Dscoop members pitch the possibilities of HP digital printing to print influencers—from designers to marketers to agencies.
The book was printed by Israel-based Ilan Print Ltd. in partnership with HP using multiple HP Indigo presses, showcasing the latest technologies such as textured effects, raise print, white ink, and more. The substrates were donated from Dscoop Partners: GPA; Mohawk; NewPage Corp.; Finch, Pruyn & Co.; Neenah Paper; and Sappi Fine Paper.
“Receiving the Gold Ink Awards two years in a row is an immense honor for Dscoop,” says Eric Hawkinson, Dscoop global executive director. “It shows that as a printing cooperative, we are on the cutting edge of print. It’s important for us to represent the future of the industry while we provide value to our members.”
This year’s Gold Ink Award winners were chosen from more than 1,000 entries submitted within 46 categories. Winning pieces were chosen based on print quality, technical difficulty and overall visual effect.