The monster label, measuring 40m long, was constructed using the classic Code 128 linear bar code symbology to say “HAPPY 60TH BIRTHDAY BARCODE! ” in machine readable format on self adhesive label material. The label was printed in just over 2 minutes on a Xeikon 3300 on a single piece of material without any stitching of the barcode image. The attempt has been submitted to the Guinness Book of Records as a world record attempt.
Adrian Steele, managing director of the Mercian Labels Group, says, "This exercise was undertaken to test the capabilities of our equipment to address unusual bar code label projects as well as celebrating the bar code's birthday. Unusually, it is also one of the few labels to leave our factory without knowingly being verified to ANSI standards, but to be honest, finding a scanning device up to the job has proved somewhat challenging. Our best idea so far is to ask NASA to spin the Hubble space telescope around and take a snap."