Prior to impressing the juries at these two competitions, "The Beautiful" had already fascinated visitors to the drupa trade fair in May. According to the company, the poster was hot stamped live at the Kurz booth and was highly coveted by the trade fair visitors.
The subject of the poster, a luxuriously bejeweled young woman, was specially developed to illustrate just how effective print finishing can be as a method of adornment, and to demonstrate how elegant concealment can emphasize beauty. Certain areas of the jewelry seen in the poster are produced with metallic and holographic stamping foils applied by means of an artistic embossing technique. These stampings, which were carried out using the state-of-the-art die technologies from Hinderer and Muehlich, create a visual and tactile sensation that is only achievable using the hot stamping technique. The manufacturer's aim was to demonstrate how print finishing can be used to enhance print products with great effect, and how the traditional print medium can successfully compete with online media. The success of "The Beautiful" demonstrates the unique appeal of high-quality print products, and our ongoing fascination with them.