Five sides from each of the individual boxes have been styled on a particular era, while the sixth side is a puzzle piece for a work of art. When these individual boxes are arranged correctly within the presentation box, a picture from the Nuremberg painter and object artist Birgit Nadrau is formed. Nadraus’s picture deals with an essential aspect of all eras: their transient nature. At the same time, it also expresses the idea of change and new beginnings, because the end of an era always represents the start of a new period.
The hot stamping and cold foil transfer finishing processes used to produce the boxes were also employed in a forward-looking manner. The boxes demonstrate a range of elaborate and stunning finishings that can be used to turn product packaging into a real eye-catcher and enable it to succeed in the increasingly competitive point-of-sale arena. The artistic structured and relief embossing effects have been achieved using the state-of-the-art die technologies from Hinderer and Muehlich. The sophisticated stampings were created using the latest generation of easy-to-process hot stamping foils, cold foils and seamless holographic designs. The packaging designs illustrate the large spectrum of finishing effects that can be achieved using current stamping foil technology: playful and technical elements, dazzling or pastel colors, subtle accents as well as dominant, large-area patterns.
Visitors to the Kurz booth at Luxepack could already secure their very own copy of the new presentation box. The No. 2 art box can also currently be obtained free of charge via mail by sending an email to PMgraphics@kurz.de. This offer is only available while stocks last.