The Peel N’ Tear label is an extended roll-fed label providing a patented, perforated, removable coupon. The back of the coupon portion is printed to convey a variety of information including variable gaming, cross-merchandising, new product launches, or rebates and discounts. A full label remains on the bottle after the coupon is removed. As a result, the UPC and deposit copy remain, allowing the bottle to pass through the redemption and recycling processes.
“The Peel N’ Tear platform offers our customers a unique approach to bottle labeling and targeted communication with the end consumer. The concept was borne out of collaboration with our allied equipment partners, which together with Bemis print technologies delivered true innovation to the beverage market,” says JB Fisher, general manager, beverage segment, at Bemis Performance Packaging. “Peel N’ Tear™ demonstrates Bemis’s commitment to the beverage industry, which is part of our active pipeline of secondary and primary packaging innovation targeted at this segment.”
The 2012 Beverage World Global Packaging Design Awards recognize the best in beverage packaging design around the world. The packaging was judged on a variety of elements including graphic design and structural innovation. The award was featured in the November 15, 2012 edition of Beverage World magazine.