“A survey of our job seekers showed that a good percentage of users were struggling with some of the site's functionality. We took that feedback to heart. The new design is cleaner and features much more intuitive navigation,” says Brian Regan, president of Printworkers. “We also improved the job searching functions to better serve our job seekers.”
“Creating a design that meets the needs of two distinct audiences is a challenge for any website,” Regan adds. “Our redesigned navigation is more visual. We used color and infographics to differentiate job seeker information from employer sections – and also where they intersect.”
Other highlights of the new design include specific pricing options to serve employers with a variety of budgets. Product and service descriptions is improved, based on feedback from employers. Another added feature for employers is the automation of promotional codes.
“We hope that our new design will make it even easier for job employers and job seekers to work with Printworkers,” adds Regan. “We consider it our obligation, particularly in tougher economic times, to make it simpler to do business and, for job seekers, trouble-free to find their next career opportunities.”