"As a valued strategic branding partner within the apparel industry, this partnership with WGSN will allow us to deliver more powerful, credible and deeper industry trend analysis and insights for our customers and the greater apparel and footwear design community that enable the creation of high-impact branding apparel branding solutions including embellishments, labels and packaging," explains Shawn Neville, president, Avery Dennison RBIS.
Julie Harris, CEO, WGSN and Planet Retail, says, "We are delighted to partner with Avery Dennison and provide WGSN bespoke research content for their apparel industry clients. As consumer brands and retailers continue to face challenging market pressures, demand is growing for WGSN's custom research which provides businesses with valuable, accurate and actionable information. Custom research is now the fastest growing segment of our business globally and we expect to see this expand significantly in 2013 and beyond."
Avery Dennison will continue to work with WGSN to create tailored trend reports that deliver the branding insights global retailers and design houses need to stay ahead of the design curve, offering seasonal branding moods, integrated branding solutions and new materials for high fashion, contemporary and performance apparel. As a creative partner, Avery Dennison offers brands new technology and globe-spanning insights to bring new trends to life, empowering designers and brands with the freedom to create original designs that don't disrupt supply chain efficiency. Along with this elevated level of design flexibility, Avery Dennison's portfolio offers ease of application, durability and improved production cost-efficiency to apparel brand owners and manufacturers.
In addition to developing tailored trend reports for the Fashion/Contemporary, Classic/Traditional, Performance/Activewear and Street/Sportswear apparel markets, WGSN is contributing to a new Avery Dennison Tumblr blog to provide branding news, updates and inspiration to foster awareness of the importance of branding and technology's role in helping up-and-coming designers compete for awareness.