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Avery Dennison launches matrix recycling tool



Published May 14, 2013
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Avery Dennison has launched a matrix recycling tool on its website to help its converter customers divert and process scrap. The tool is located at: label.averydennison.com/en/home/solutions/sustainability.html.

“Many of our customers are actively improving their sustainability footprint,” says Rosalyn Bandy, sustainability manager, Avery Dennison Materials Group. “We have created this matrix recycling tool as a response to those looking to reduce their impact by sending less waste to landfills.”

The interactive map features a directory that indicates locations of non-landfill operations or energy-from-waste facilities. Most of these operations process discarded pressure sensitive scrap materials generated by label presses into clean, renewable energy sources. One such method is fuel pellets, which can be a direct substitute for coal but with a lower carbon and overall emissions footprint.

The interactive tool is based on Avery Dennison’s own information and was developed in collaboration with key converters, recyclers and key channel partners. Recycling may not be available in all areas.



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