Breaking News

Cosmetics packaging slowly going green

September 11, 2013

A new report says few steps have been made to tackle the environmental impact of personal care packaging.

Personal care companies are making slow progress in reducing their packaging footprints, says a new report from Organic Monitor. Although the cosmetics industry has become preoccupied with green initiatives, few steps have been made to tackle the environmental impact of packaging, the agency contends.

Organic Monitor research finds most developments are occurring in ecodesign, with many brands reducing packaging materials by changing design structures. For example, the Brazilian company Natura Brasil is a frontrunner in sustainable design. Its recent launch of its mass market SOU brand epitomizes the packaging trend. SOU skin care products are housed in flexible packaging that have 70% less plastic than rigid plastic containers of the same volume.

Although some cosmetic brands are experimenting with sustainable materials like bamboo and wood, plastic packaging still prevails.
Plant-based plastics, once hailed because of their biodegradable nature, have yet to make headway in cosmetic applications. Some companies like Procter & Gamble are using hybrid polymers to overcome the limitations of bioplastics. Its Pantene Pro-V Nature Fusion packaging is mainly made from biopolymers sourced from sugar cane. Unilever is one of the few companies as well considering a packaging overhaul to address its environmental footprint. The Anglo-Dutch multinational introduced a new “compressed” can for a number of its deodorant brands earlier this year. The deodorant cans are about a third smaller, reducing packaging material costs as well as transportation costs.

Sustainable packaging is a focal theme of the upcoming editions of the Sustainable Cosmetics Summit this month and next.

blog comments powered by Disqus
  • Slitter Rewinders

    Slitter Rewinders

    Greg Hrinya, Associate Editor||November 20, 2015
    Automation is driving advancements in this integral piece of machinery.

  • Records broken in Brussels

    Records broken in Brussels

    Steve Katz, Editor||November 20, 2015
    Increases in both visitor and exhibitor attendance made the 2015 edition the largest Labelexpo to date.

  • Shrink Sleeve labeling

    Shrink Sleeve labeling

    Greg Hrinya, Associate Editor||October 13, 2015
    This growing market continues to mature across the globe.