The Digital Printer Awards were presented by John Parrot MBE at a packed celebration ceremony at the Mariott hotel at Grosvenor Square, London. Mercian’s winning entry was a suite of high quality shelf edge labels for the “Wessex Mill” range of premium flour products.
“Winning this award is fantastic news for us at Mercian Labels.” says Adrian Steele, managing director of Mercian Labels. ”The client has been a customer of Mercian Labels for over a decade, buying a large and increasing range of designs of shelf edge labels for their premium flour products from us manufactured using conventional flexo’ printing. Their business involves milling speciality flours for craft bakers. ”
Steele adds, ”However, as their market has evolved, they wanted to experiment with more varieties of flour, with lots more SKU color varieties and in different short run quantities whilst cutting down costs. By moving from flexo printing to full digital they have been able to grow their business by expanding their product range significantly, cutting out all plate costs, improving quality and reducing lead times. Their brand has also benefited from increasing the number of innovative colors used in their designs which has to increased shelf edge appeal and brought increased sales.”
“The Wessex Mill Range of labels proved to be an excellent choice as our 2013 entry into such a prestigious competition. It is great to celebrate yet another one of our clients growing their brands using labels from Mercian” says Steele. ”This accolade tops off another excellent year of business, with record growth in all areas of our group businesses forecast” he added.