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Edale rebrands its flexo press portfolio



Published November 19, 2013
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UK press manufacturer Edale has renamed and rebranded some of its flexo presses in an effort to make it easier for customers to decipher and differentiate between the different models in the range, as well as the levels and abilities of each.

The Alpha compact press will now be known as the FL-1 – with typical applications being self-adhesive labels and tags (50-250 micron). The recently re-launched next generation FL-3 remains the same. Its typical applications are labels, tickets and filmic packaging (12-450 micron). The Gamma press is currently undergoing various design enhancements and will, depending on application type, become the FL-5 Carton or the FL-5 Flex Pack.

Louise Bailey, sales account manager, says, “We have grouped our range of flexographic printing presses into part of the ‘FL’ range, with the introduction of the FL-1 and FL-5 Carton and FL-5 Flex Pack to sit alongside the current FL-3. We believe this makes it easier for customers to understand the different levels and capabilities of each machine, at a quick glance. It also gives us a clear path to name the next machines as and when they are launched, with the FL-7 being the next machine due to release in 2014."


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