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Discount Labels goes digital with Domino

February 4, 2014

The trade-only printer's new K600i UV digital inkjet system has the company growing its business in new variable data markets.

Discount Labels, a trade-only label printer with more than 25,000 dealers, has integrated the Domino K600i UV digital inkjet printer into its label printing operation in order to add consistent and reliable variable data to label print jobs for their customers.

“For variable data printing, Discount Labels trusts Domino,” says Mike Gore, general manager at Discount Labels. Headquartered in New Albany IN, USA, Discount Labels has 500 employees, 200,000 square feet of space and over 70 printing presses – many of which are proprietary that have been built in-house. The company is a full-service, one-stop-shop for its dealers and having a reliable system for printing variable data is key to their success and growing the business.

“Before we purchased the Domino K600i, the orders we could not market included the wide variety of bar codes. And now after having the K600i, our sales team is able to go out and market these jobs that we could never before have in-house at Discount Labels,"  says Kelly Cart, Discount Labels’ digital prepress technician.

Domino’s K600i, which prints 600dpi at up to 246 fpm, utilizes iTech Smart features designed and engineered to not only provide reliable high-quality printing, but also increase uptime and throughput while decreasing make-ready, maintenance and material waste. With features such as CleanCap automated printhead cleaning, StitchLink automated stitching of printheads, ActiFlow ink optimization, and user-selectable droplet sizes including 6, 7, 11 and 14 picoliters, the K600i was the system Discount Labels was looking for.

“Our dealers are selling more and more variable data, and we knew we had to invest in new technology, so we went to Labelexpo. We looked at a lot of units including the Domino, and looking at the pros and cons of all the units, the Domino K600i came out on top. We’ve been running it 24 hours a day, and it’s been bullet proof,” adds Gore. And Cart agrees. “As a technical prepress person at Discount Labels, life is much better with the K600i and I am not sure how we functioned without it.”

For more information about Discount Labels’ success with the K600i, visit the Domino Digital Printing Solutions YouTube Channel at and watch the 3-minute testimonial video.

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