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DataLase launches new site for print, packaging industries



Published February 25, 2014
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DataLase Ltd., a provider of materials for laser coding and marking of products and packaging, has unveiled its new website at www.datalase.com

"The updated layout demonstrates the revolutionary solutions available for the print and packaging industry, providing concise information for converters, brand owners and retailers on the benefits of implementing the DataLase technology," the company says. "Along with information about industry events and the latest company news, the website also acts a centralized hub highlighting the route to market. DataLase’s strategic partners from the ink and laser industries include Sun Chemical, Videojet, Siegwerk, Macsa ID, Domino and Actega. Working together, they deliver powerful and innovative coding and marking solutions. In the coming months DataLase will be introducing digital print and monochrome color technology as part of the product evolution."

DataLase materials are incorporated into inks, coatings and varnishes generating a color change on laser activation, directly on the production line, with the goal of enabling fast and efficient, enhanced printing of date and lot codes, 2-D data matrix codes, barcodes, images and graphics as well as late stage customization capability. The product has a wide range of applications, including the food and beverage, pharmaceutical, FMCG, print and packaging industries.

Commenting on the launch of the new website, John Thompson, vice president of sales and marketing at DataLase, says, “Coinciding with DataLase’s new and expanding collaborations with a number of exciting brands, the aim of the new site has been designed to provide information on the benefits of implementing our unique coding and marking technology. We are confident that by increasing awareness of the capabilities of DataLase materials when combined with laser technology, we can continue to revolutionize the way products and packaging are printed. We work closely with our ink and laser partners to enable them to deliver customized solutions that can be seamlessly integrated with user requirements.”


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