After choosing the printing process, the online guide uses both photos and defect terms (dot gain, pinholes, feathering, comets, etc.) to help the printer identify which technical problem they are facing. Then they can read the solution provided by Sun Chemical to resolve their particular challenge.
“We want to provide our customers with a useful tool that helps them troubleshoot issues that can occur on a press,” says Penny Holland, vice oresident of marketing, North American Inks, Sun Chemical. “Our customers need to keep their pressrooms running smoothly and limit downtime. This online solution can help them resolve problems. It is just another way that we are working for our customers.”