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NewPage introduces third Paper@Work Brief



Published June 26, 2014
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NewPage Corporation (NewPage), a supplier of specialty papers, has launched a third edition of its Paper@Work Brief series titled, Forest to Shelf. Chain-of-Custody Certification - packaging's path to sustained success. This new Paper@Work Brief provides five steps to Chain-of-Custody (CoC) certified labels and packaging.

Within the paper industry, forest certification is a foundation of sustainability. Such certification verifies that forests have been harvested without resorting to illegal logging and other damaging practices, and have been managed according to performance standards that promote sustainable forests. Each standard is reviewed and verified by an independent, accredited auditor.

The growing movement by brand owners to ensure that paper-product suppliers respect environmental, economic and social standards has elevated the significance of CoC certification. CoC enables paper packaging and labels to be tracked step-by-step through multiple stages of the manufacturing process, from the forest to the final product on the store shelf. In order to promote a product as CoC certified, every entity taking possession of the paper - including forest landowners, harvesters, processors, manufacturers, distributors, converters and printers - must be certified.

"As today's consumers become more conscious of environmental issues, a shift is occurring in the packaging and labeling markets," says Tamara Wamsley, sustainability analyst for NewPage. "More and more, consumers are demanding that the products they purchase - including the product's packaging, help the sustainability of people and our plant. This PAPER@WORK Brief will help packaging converters and label printers understand the steps to take to develop a certification strategy that substantially enhances the sustainability, value and market appeal of their paper-based packaging and label offerings."


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