“There are three megatrends among brand owners that support the growth of color digital printing for packaging,” says Bob Leahey, associate director of InfoTrends’ Color Digital Label and Packaging Service. “One is the brand owners’ focus on target marketing; another is their intense focus on lean manufacturing. Together these influences have caused brand owners to order packaging and labels more frequently and in smaller amounts.” For converters of labels and packaging, he said, these trends will continue to mean increasing numbers of short run print jobs, which color digital presses can print more efficiently than conventional presses. The third megatrend, Leahey said, is sustainability, which he described as less influential, but still favoring digital printing over analog methods, mainly because digital printing cuts waste.
InfoTrends’ Color Digital Label and Packaging Market Forecast: 2013-2018 estimates and forecasts the regional and world markets for color digital presses and printers based on electrophotographic (EP) and inkjet print technologies for the years 2013 through 2018. The forecast is cut by EP and inkjet mid-range, high-end and hybrid categories for placements, installed base, total press sales value, consumables value, and value of print. It estimates the consumption and value of print in terms of all the label and packaging applications that are its focus.
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