Spartanics and SMAG Graphique have announced a new partnership that will merge core technologies to develop a "best-in-class" digital converting system for the label market. The partnership will combine Spartanics’ laser cutting technology with SMAG’s traditional roll fed label converting solutions to create a fully integrated digital line of converting equipment that will compete through direct sales and a global network of distributors.
“The digital market is a revolutionary and booming market worldwide: this is not a trend but a real fact! Laser technology for the diecutting section was a puzzle piece missing in our specific offer and we have been evaluating partners for quite some time. This partnership with Spartanics will definitively bring us to another level commercially and technically by providing a direct presence in North America. Finally, merging technologies, the best technologies, that each company has to offer will be beneficial to the entire label industry,” says Stéphane Rateau, managing director of SMAG.
“This decision has been thoughtfully considered for quite some time. We believe we have found the perfect partner in SMAG in terms of company size, corporate culture and a deep desire to provide the best equipment to a label manufacturing market that is seeking technology driven equipment suppliers,” says Spartanics’ President Tom O’Hara.
Spartanics will become the exclusive distributor for SMAG equipment in North America. For areas of the world where distributors are not present, SMAG and Spartanics will work together to provide equipment solutions to potential customers. SMAG will integrate Spartanics’ laser technology into their successful line of Digital Galaxie converting systems and become the main supplier in Europe and parts of Asia for roll-to-roll laser converting systems.
Spartanics offers a wide variety of laser cutting solutions that have been fully integrated into digital printing solutions, including partnerships with Durst and INX International. The core laser technology is controlled by operating software that continues to evolve with breakthroughs, such as barcode reading for automatic changeover and Fastline One-Click Setup software. Advancements in laser types for cutting different materials are currently being developed.
This announcement coincides with the Labelexpo Americas show in Rosemont, IL, USA, September 9– 11, 2014. Open houses in Paris, France and Chicago are schedule for the first quarter of 2015 with details to follow near the end of 2014.