Greg Hrinya, Editor04.05.21
Beth A. Smith has been promoted to CEO at StickerGiant, the company has announced. Previously, Smith served as COO, working closely with founder John Fischer and earning a reputation as a caring and impactful leader within the business, community and industry.
“StickerGiant’s future is bright with Beth at the helm. Beth is a natural fit for this role,” says Fischer. “Beth’s proven track record and intense focus on strategic direction will ensure StickerGiant continues to expand products and services, while keeping our Giants (employees) and customers at the center of all we do. One of our 12 Laws of Business is ‘success means you get better problems,’ and Beth is just the leader to tackle what lies ahead.”
Since joining StickerGiant as COO in 2017, Smith (pronouns: they/she) has helped guide the company’s fast growth and led annual sales from $12 million to an expected $32 million for 2021. Smith also successfully ushered StickerGiant through the challenges of the pandemic, managing a hybrid workforce and implementing new safety protocols for Giants. Smith identifies as gender non-binary and their passion for social justice and diversity, equity, inclusion and belonging fits with the forward thinking, human-centric business culture of StickerGiant.
“I am so thrilled to lead StickerGiant during this time of sustained growth. Our Giants bring immensely creative, passionate, innovative ideas and care to our business and each other,“ says Smith. “Together, we’ll continue to build upon John’s original vision to collectively create a good company to work for while staying committed to helping each Giant realize their individual potential.”
Smith has broad experience in a variety of industries, formerly serving as the director of operations at Intrado and in several sales and customer service leadership positions for UPS. Smith’s relationship skills and talent for connecting the links between people, processes, and technology have earned them a proven expertise in building employee/customer focused cultures. Smith is also the founder of Boulder Mindful Living and has served on the board of Out Boulder County. They hold master’s degrees from George Washington University and Naropa University.
“StickerGiant’s future is bright with Beth at the helm. Beth is a natural fit for this role,” says Fischer. “Beth’s proven track record and intense focus on strategic direction will ensure StickerGiant continues to expand products and services, while keeping our Giants (employees) and customers at the center of all we do. One of our 12 Laws of Business is ‘success means you get better problems,’ and Beth is just the leader to tackle what lies ahead.”
Since joining StickerGiant as COO in 2017, Smith (pronouns: they/she) has helped guide the company’s fast growth and led annual sales from $12 million to an expected $32 million for 2021. Smith also successfully ushered StickerGiant through the challenges of the pandemic, managing a hybrid workforce and implementing new safety protocols for Giants. Smith identifies as gender non-binary and their passion for social justice and diversity, equity, inclusion and belonging fits with the forward thinking, human-centric business culture of StickerGiant.
“I am so thrilled to lead StickerGiant during this time of sustained growth. Our Giants bring immensely creative, passionate, innovative ideas and care to our business and each other,“ says Smith. “Together, we’ll continue to build upon John’s original vision to collectively create a good company to work for while staying committed to helping each Giant realize their individual potential.”
Smith has broad experience in a variety of industries, formerly serving as the director of operations at Intrado and in several sales and customer service leadership positions for UPS. Smith’s relationship skills and talent for connecting the links between people, processes, and technology have earned them a proven expertise in building employee/customer focused cultures. Smith is also the founder of Boulder Mindful Living and has served on the board of Out Boulder County. They hold master’s degrees from George Washington University and Naropa University.