03.08.22
John Thome, who spent over 30 years working in the converting and package printing industry with Graymills and Pro Mark Technologies/BST International/BST eltromat has written and published a sales and marketing book. "Marketing With Exceptional Results: 50 Lessons On How To Excel At Business-To- Business Marketing" was edited by Yolanda Simonsis and is now available on Amazon worldwide. The book is dedicated to Norm and Jean Provan, and Jerry and Linda Shields, for whom the author worked for many years.
The book chronographs – among many other subjects – the development of print inspection systems for package printing applications from approximately 1992 to 2015 and
provides great insight and a behind the scenes look at development, marketing and selling of these products. During his career, John Thome was a globally recognized expert on print inspection and spoke on the subject all over North, Central and South America, Australia, India, and Europe.
The book has been described as “a biographical tell all, written by a fly on the wall that is entertaining from cover to cover.” According to the publisher, here's what sets this book apart:
• Everything is in color because the book contains hundreds of illustrations and photos that bring each subject to life and help to illustrate 50 lessons.
• It contains only real activities that were used, and real products that were sold and marketed in over 70 countries around the world.
• Throughout you will find the author’s formulas for success – what the editor calls his “trade secrets.”
• Every chapter is filled with example after example of actual marketing strategies and tactics used, and how and why they worked, or did not.
• Every chapter also contains many references to marketing techniques that should NOT be used – ever – and why, such as posting all your literature on your website.
Simonsis comments, "John Thome's romance with marketing is no secret love affair. As a veteran marketing expert with over 40 years of experience, John shares his true-life experiences, skipping nothing to drive his points home. He unabashedly shares both his blunders and stellar triumphs in a direct, concise, forthright, illustrative manner with real world examples that excite the novice marketing student to become a fellow evangelist. At times I felt like the proverbial fly on the wall, discovering all John’s marketing secrets of success. Marketing with Results is an entertaining and equally convincing testimonial to the power of real-life lessons.′′
The book chronographs – among many other subjects – the development of print inspection systems for package printing applications from approximately 1992 to 2015 and
provides great insight and a behind the scenes look at development, marketing and selling of these products. During his career, John Thome was a globally recognized expert on print inspection and spoke on the subject all over North, Central and South America, Australia, India, and Europe.
The book has been described as “a biographical tell all, written by a fly on the wall that is entertaining from cover to cover.” According to the publisher, here's what sets this book apart:
• Everything is in color because the book contains hundreds of illustrations and photos that bring each subject to life and help to illustrate 50 lessons.
• It contains only real activities that were used, and real products that were sold and marketed in over 70 countries around the world.
• Throughout you will find the author’s formulas for success – what the editor calls his “trade secrets.”
• Every chapter is filled with example after example of actual marketing strategies and tactics used, and how and why they worked, or did not.
• Every chapter also contains many references to marketing techniques that should NOT be used – ever – and why, such as posting all your literature on your website.
Simonsis comments, "John Thome's romance with marketing is no secret love affair. As a veteran marketing expert with over 40 years of experience, John shares his true-life experiences, skipping nothing to drive his points home. He unabashedly shares both his blunders and stellar triumphs in a direct, concise, forthright, illustrative manner with real world examples that excite the novice marketing student to become a fellow evangelist. At times I felt like the proverbial fly on the wall, discovering all John’s marketing secrets of success. Marketing with Results is an entertaining and equally convincing testimonial to the power of real-life lessons.′′