10.20.16
With over 200 SurePress L-4033 digital label press installations, Epson is taking aim at another segment of the label market. The company featured the C7500 on-demand inkjet label printer at Labelexpo Americas 2016.
As part of the display, Epson explained how the printer could add to the changing landscape of the label printing industry. The C7500 operates at speeds up to 59 fpm and has newly-added Wasatch SoftRIP software. Complete with software, users can print high-quality color labels at an entry point of less than $10,000.
Additionally, Epson offers a national service program and product reliability, as all of its printing components are designed in-house. The C7500 is powered by PrecisionCore printhead technology, which is designed to enhance print speed, image quality, ink durability, and color resolution. According to the company, this printer can save up to 50% in total labeling costs.
“We provide reliability–it’s made by us–and we own everything: the ink, the head and the engine,” explains Mark Radogna, group manager of professional imaging at Epson America. “We then back it with service support and our national service support program.”
Companies seeking quick turnaround labels can print digitally, without the need to outsource any of the work. This gives end users the option of printing their own labels in-house. “We did a market research study that said a short run is under 5,000 labels, and we had a customer who said he would get requests for 500 labels all the time,” says Andy Scherz, senior product manager, Ink Jet Label, Epson America. “Customers might be trying a new flavor, brand or promotion. Now they see a machine like this, and it can make 500 labels profitable. There’s not one right tool for everything; it depends on what you’re trying to achieve.”
The printer boasts web layout accuracy and spot color matching, as most common prime label spot colors can be achieved within a deltaE of 1.5. Epson adds that the C7500 requires minimal maintenance and can print over 3.3 million 4” x 6” labels before its first major service. It provides 4” and 8” widths for short runs that would be too costly to run on a conventional press.
At Labelexpo, the C7500 featured enhanced RIP and color management software. The backend software and modified workflow drew positive feedback from visitors to Epson’s booth. “It’s shocking how good the feedback has been,” adds Radogna. “Once you start making the technology available to customers, some really amazing things can happen. This is a really interesting product, and the image quality is beyond their expectations.”
This technology has the ability to serve a wide range of markets, from baked goods to wine labels. “I think disruption is the keyword, because big brands are getting bigger, strong and more demanding. At the same time, there are thousands of these small producers that want some ability to do it themselves,” said Keith Kratzberg, president and CEO of Epson America. “Digital enables both, so there’s a lot of opportunity. It’s a different way of delivering a solution to the customer.”
Epson has found success in the digital label printing market. By installing some 225 SurePress L-4033 presses, the company has more than doubled its sales since 2014. The SurePress L-4033 utilizes MicroPiezo inkjet technology to print up to 13” wide and at speeds up to 16 fpm.
As part of the display, Epson explained how the printer could add to the changing landscape of the label printing industry. The C7500 operates at speeds up to 59 fpm and has newly-added Wasatch SoftRIP software. Complete with software, users can print high-quality color labels at an entry point of less than $10,000.
Additionally, Epson offers a national service program and product reliability, as all of its printing components are designed in-house. The C7500 is powered by PrecisionCore printhead technology, which is designed to enhance print speed, image quality, ink durability, and color resolution. According to the company, this printer can save up to 50% in total labeling costs.
“We provide reliability–it’s made by us–and we own everything: the ink, the head and the engine,” explains Mark Radogna, group manager of professional imaging at Epson America. “We then back it with service support and our national service support program.”
Companies seeking quick turnaround labels can print digitally, without the need to outsource any of the work. This gives end users the option of printing their own labels in-house. “We did a market research study that said a short run is under 5,000 labels, and we had a customer who said he would get requests for 500 labels all the time,” says Andy Scherz, senior product manager, Ink Jet Label, Epson America. “Customers might be trying a new flavor, brand or promotion. Now they see a machine like this, and it can make 500 labels profitable. There’s not one right tool for everything; it depends on what you’re trying to achieve.”
The printer boasts web layout accuracy and spot color matching, as most common prime label spot colors can be achieved within a deltaE of 1.5. Epson adds that the C7500 requires minimal maintenance and can print over 3.3 million 4” x 6” labels before its first major service. It provides 4” and 8” widths for short runs that would be too costly to run on a conventional press.
At Labelexpo, the C7500 featured enhanced RIP and color management software. The backend software and modified workflow drew positive feedback from visitors to Epson’s booth. “It’s shocking how good the feedback has been,” adds Radogna. “Once you start making the technology available to customers, some really amazing things can happen. This is a really interesting product, and the image quality is beyond their expectations.”
This technology has the ability to serve a wide range of markets, from baked goods to wine labels. “I think disruption is the keyword, because big brands are getting bigger, strong and more demanding. At the same time, there are thousands of these small producers that want some ability to do it themselves,” said Keith Kratzberg, president and CEO of Epson America. “Digital enables both, so there’s a lot of opportunity. It’s a different way of delivering a solution to the customer.”
Epson has found success in the digital label printing market. By installing some 225 SurePress L-4033 presses, the company has more than doubled its sales since 2014. The SurePress L-4033 utilizes MicroPiezo inkjet technology to print up to 13” wide and at speeds up to 16 fpm.