Wine labeling is one of the most important markets in our industry. In this case, the label can certainly make or break the sale. In fact, many people choose their wines based on the label that helps it stand out amongst a sea of bottles.

The modern consumer has hundreds of wine choices available to them, and they make their purchase decision in seconds, largely based on label design. Standing out, however, can be an inexact science, as different wine drinkers will prioritize different appearances with their labels.

To help us learn more about all the important considerations in wine labeling– from the supplier to the designer and ultimately the consumer – L&NW welcomes in two experts: Avery Dennison's Vanita Marzette and Joyce Vagnozzi.