The influence of odor surrounding a product is a marketing component. In some cases, odor is an asset used to enhance a product’s attractiveness. Labels and packaging must fulfill their informational and protective function without introducing undesired olfactory sensations. Until now, this was difficult when printing digitally using UV curable inks.
Durst has engineered an inert gas system built into its flagship Durst Tau 330 web press that makes printed samples almost undetectable from an olfactory point of view. Along with low migration UV inks from Sunjet – which meet all the guidelines of the European Printing Ink Association (EUPIA) and the Swiss Ordinance on Materials & Articles legislation and do not utilize materials specifically excluded on the Nestlé Packaging Inks Specification – the Durst Tau 330 expands its range of digital printing applications to primary food & pharmaceutical labels and packaging like yogurt lids, blister packs, bottle seals and much more.