“The new digital technology will add to our current folding carton business while bringing new products like labels and flexible packaging to our customers,” says Mike Jorgensen, president. “Our customers will benefit from smaller inventories, quicker turn times and almost nonexistent make-readies, all while receiving the quality that they depend on us for.”
The addition of the press will create an opportunity for Impressions to be a unique packaging provider, the company says. “With perfect color registration we can produce small digital runs to compliment large offset runs, that yield little to no variance in color. Combined with printing labels, we can create color consistency across product lines to ensure brand recognition that many companies strive for. We believe that this will help change the way people look at packaging,” adds Jorgensen.
The HP WS6600 allows for up to 7 color printing on a 13" web, and Impressions has added an AB Graphic Digicon Series 2 converter to work alongside the press. The Digicon can add specialty finishes in-line to facilitate production including; cast and cure, cold foil, lamination, and a variety of coatings.