Eastern Europe’s double-digit volume growth for self-adhesive labels contrasts with the generally lackluster performance of the more developed European markets. Not surprisingly, most press makers and material suppliers are busy seeking to beef up their sales and service organizations in this highly diverse region.
Among the latest ventures is a new eastern European distribution terminal and sales office for Raflatac in Tatabánya, Hungary. Construction has just begun for a scheduled start of operations during the first quarter of 2004. The new terminal is expected to improve Raflatac’s standard service offerings for label stocks and related services in central and eastern Europe. It plans to relocate its current sales office in Budapest, Hungary, to the new site, along with Raflatac’s terminal operations in Austria.