of 2004 label market
The Tag & Label Manufacturers Institute (TLMI) announces the recent publication of the association’s North American Label Study (NALS ’04). The market communications and research firm LPC Inc. was commissioned by TLMI to compile the study.
“The current economic climate presents new challenges, and new opportunities, for North American label converters,” the report begins. “CPC’s (consumer products companies) and other institutional packaging buyers are foregoing longer-term innovation strategies while maintaining a shortsighted fixation upon showing a profit for the upcoming quarter by implementing quick-fix cost cutting measures that erode margins throughout the supply chain.
“Simultaneously, product-associated marketing and advertisement budgets are diminishing, which in turn places more emphasis on the immediate, and lower cost, presentation vehicle — the way a product is packaged.”
Study highlights include an overview of the North American label market with consumption, growth and trend data of both PS and non-PS decoration technologies; an in-depth look at the label converter/end-user partnership from the perspective of both label converters, and industry end-users; an exploration of those challenges label converters face in an increasingly competitive marketplace; label stock material trends; presses and inks; RFID and reverse auctions; packaging and consumer behavioral trends; and an examination of the Mexican labeling market.
The report is available to TLMI members for $495. The cost is $750 for FINAT members, and $4,000 for non-members. The 136-page report examines the latest trends in raw materials, converting methods and end-user markets for the tag and label industry. A copy of the study can be ordered from the TLMI web site at www.tlmi.com, or by telephone from TLMI headquarters at 800-533-8564.