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Esko-Graphics makes

July 20, 2005

Esko-Graphics makes
platemaking tour
Digital workflow environments, open systems data management and integrated networks — no wonder prepress technology gets more bewildering every year. This places a special responsibility on systems vendors to get their message across to all levels of potential customers within a practical commercial context. Increasingly this involves dusting off the suitcases, working up a PowerPoint presentation or two and getting out on the road to host trade seminars and the like.
One such example currently trawling through 11 European countries and 25 cities is sponsored by Esko-Graphics and its management information systems partners. The seminar program claims to explain the latest trends in computer-to-plate technology and the role of JDF (Job Description Files) in prepress production. Seven international guest speakers are involved for the complete tour, which extends from Norway to Spain and all points east and west. Demonstrations of Esko-Graphics’ PlateDriver Compact platesetter working within a Scope FlowDrive digital workflow will augment each of the 25 seminars.
At the two opening venues in the UK, Laurel Brunner, a prepress consultant and author, said the workflow environment is fundamental to any business’s commercial viability. “However, digital production and data management requirements force printers to adopt a new way of working, and to make important investment decisions based on new criteria. Modern workflow techniques should integrate both IT and production processes, including the use of data standards, such as JDF, but also conventional business process analysis.”
• Esko-Graphics has signed a marketing deal with Mitsubishi Lithographic Presses in Leeds, Yorkshire, to install a prepress and demonstration department hosting Esko-Graphics’ platemaking systems. MLP says its can combine sheetfed offset presses in two formats to build a complete production cycle for labels and packaging printers.