Larry Letteney, past president of Creo Americas, and Ken Hanulec, former vice president of marketing, have founded BlueOcean Advisory Group Inc., of Wellesley, MA, USA. The firm’s aim, say the partners, is “to help companies discover and develop new markets and untapped customer potential.” BlueOcean offers “broad corporate operating experience, innovative project design and systematic execution to help clients increase profits and enterprise value.”
The first BlueOcean practice group, Graphic Practice, focuses on promoting profitable growth in printing and graphic communications. “There is an immediate opportunity for graphics and printing companies to emerge from the cost-based business model to be the primary marketing and communications advisors to the global business community,” says Letteney.
BlueOcean Graphic Practice, say the founders, will help graphics and printing companies “create lean, competitive, client-focused operating platforms; define and execute optimal company positioning and go-to-market strategy; and develop executive selling capabilities.” The pair also handles strategic planning and mergers and acquisitions.
Visit www.blueoceaninc.com for more information.