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SATO America offers 14.9-cent RFID labels

November 28, 2005

SATO America offers 14.9-cent RFID labels
SATO America now offers 4" x 2" Gen 2 RFID labels for 14.9 cents each in single roll quantities. The company says this new, low-priced smart label opens the door for immediate adoption of Gen 2 RFID by end users. The thermal-transfer printable label is also available as a Gen 1 product. The Gen 1 version is available for immediate shipment at this price and the Gen 2 product will be commercially available upon release of the Gen 2 capable CL408e printer. A variety of other label sizes and inlay configurations are also available.
“The adoption rate of Gen 2 RFID smart labels will revolve around performance and price,” says Mike Fowler, president of SATO America Inc. “Both SATO and Avery Dennison are committed to delivering a variety of Gen 2 smart labels that are superior in quality and are priced well below current Gen 1 and Gen 2 products.”
Mat Mellis, Avery Dennison’s vice president of RFID and specialty converting, says, “At Avery Dennison, we are fully committed to helping RFID reach its full promise of a totally integrated, fully transparent global supply chain. We have reduced our inlay pricing to help our label converting partners like SATO offer RFID labels at a more attractive price point to end users.” He adds, “Our hope is that lower tag prices will drive faster adoption and higher demand for tags. Our breakthrough high-speed tag manufacturing process