a presence in Asia
VIPColor Technologies of Newark, CA, USA, has announced that it has appointed GRE Digital Solutions Ltd. of Hong Kong as a Master Distributor for the VP2020 Digital Color Label Printer for the Asia-Pacific region. The VP2020, powered by Hewlett-Packard Ink Jet Technology, is a bench top, industrial grade label printer suitable for label run lengths from one to 5,000.
“We are pleased to have our European Master Distributor, GRE Engineering, involved in the Asian market to continue the success already achieved in Europe,” says Fred Noll, VP, sales of VIPColor USA. Jules Farkas of GRE Digital Solutions Europe adds, “Our plan is to bring our experiences with the VP2020 to Asia and appoint professional ‘resellers’ in these countries. We are proud to have found enthusiastic partners and good management for this new digital printing technology in Hong Kong.”
Johnson Lai, general manager of GRE Digital Solutions Ltd., Hong Kong, explains, “China and Asia are among the biggest export goods suppliers in the world and all these products require high quality labels. VIPColor has developed a successful on-demand printing machine, the VP2020, for the label market. It is a small, easy-to-use machine that serves most of the end users’ needs. With the VP2020 you can print variable images and data plus bar codes inline so that you will have the finished product all at one go.”