merge as a single brand
Raflatac and UPM Rafsec have merged to form a new business entity, named UPM Raflatac. Its product and service offerings comprise both pressure sensitive label stock and RFID tags and inlays. The move is said to reinforce UPM’s strong commitment to the label stock and RFID business areas and increase brand awareness of UPM as “the world’s leading forest products company.” Heikki Pikkarainen, president of UPM Raflatac, added that Raflatac is already a major global player and bringing in new-generation RFID products under the same roof further strengthens the prospects for global growth. “Customers will now be offered an increasingly extensive product range under a single brand. UPM Raflatac will continue to supply its customers with the same familiar products and services as formerly provided under the Raflatac and UPM Rafsec brands.”
• UPM Raflatac is to provide Rafsec tags for the first RFID library implementation in China. Working with Shanghai RFID System Technology, the company will supply 300,000 RFID tags to Jimei University Library in Xiamen. The aim is to automate the borrowing and returning of library items, as well as facilitate the sorting of library items.