Companies like to spread the word about their latest equipment, especially when it opens up new opportunities. Problem is, if it is really that great the customers would often prefer that everyone buttoned their lips about it. Of course, secrecy may be important where some security-related application is involved. One supplier who can identify with this problem is Edale Ltd., a flexo press manufacturer based in Hampshire, England. It announced that it has gained its first UK order for its Lambda machine, but cannot say who the customer is.
The fact is that the Lambda is not a press, but a clever piece of converting kit. It was launched to much interest at the Chicago Labelexpo, shown combined with Tamarack’s P500 RFID tag inserting technology. Available in three web widths, the servo driven series allows full customization of various converting functions using “plug and play” technology with an open architecture design. Units can be reconfigured and upgraded and there is a choice of single or multiple web paths.
Jeremy Westcott, Lambda sales engineer, says the company has already sold two versions outside the UK. But again, can reveal only that one went to a large German label converter, while the other went to a Russian security printer. The UK order, he can reveal, is the largest configuration the company has worked on. It has four base units, double the size of the launch machine, and is claimed to be at the cutting edge of technology. Delivery is scheduled for August. Oh, and no RFID tags will be harmed in the process.