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Labeltronix launches new wine sales team

September 17, 2007

Labeltronix launches new wine sales team
In response to growing demand for custom label solutions, Labeltronix, a converting company based in Orange, CA, USA, has hired two salesmen to serve only the wine industry. Bill Huey and Steve Bisceglia have joined Labeltronix as wine label specialists.
With more than 42 combined years of experience in the wine label business, Huey and Bisceglia have positioned Labeltronix as a leading supplier of wine labels, according to John Trail, company president. They will work with vineyards and wineries to develop custom wine labels using either digital or flexographic printing technologies.
“When it comes to creating wine labels that really catch the consumer’s eye, Bill and Steve are the very best,” says Trail. “They have the expertise to take full advantage of our state-of-the-art label printing technologies to create custom wine labeling solutions. Wineries will love our unique labels, faster turn-around times and the increased sales!”
For the past 12 years, Huey has helped wineries with market positioning and brand recognition as a consultant. He also has more than 35 years of general labeling experience. Bisceglia grew up in the wine industry as part of the central coast wine family that owned Bisceglia Brothers Winery. He has provided label sales services to both small and medium sized family winemakers. He graduated from the University of Alabama with a degree in marketing and psychology of sales.